Since the very beginning of the Wiley Roots’ web page, I’ve always wanted to have a blog. As I typed that last sentence, I had to chuckle to myself, thinking “Really, Kyle?! A blog is what you always wanted?!” Ok, so maybe I haven’t always (read: ever) WANTED a blog… but what I have found is that we have a ton of really cool things going on the in the brewhouse and throughout the company these days that I think are interesting and important for context, and they are things that we should share. During a recent road trip to Austin, Texas to visit a well-known farmhouse brewery, I had a SUBSTANTIAL amount of time to think and ponder our use of social media and how we can better tell the story of who we are, what we do, why we do it, and how we got here (in the sense that “here” is an ever evolving “place”.) The result of these thoughts resulted in a definite and intentional change to our social media efforts.
Specifically, I’m going to do my best to keep from clogging anyone’s Facebook feed with text/info heavy posts. Those aren’t cool anymore, and I discovered this by ignoring and avoiding posts of said nature without a cognitive acknowledgment for quite a while. Our Facebook page and posts will have three types of engagement going forward: events held in the taproom, visuals (video and picture) that highlight something of particular importance at that time, and short summaries of stories and perspectives that are detailed more fully in blog posts (such as this).
We’re very excited to share more of what we’ve been up to with you all in the future.
Cheers! — Kyle